About Us

Sustainable everything is my jam. Recycling fashion is my passion. And a sharp eye, a cool head for Google data and a Brother sewing machine are just some of my weapons of choice. 

I took off at 20 from Innisfail North Queensland to find my place in a world of chaos, nightclubs and excitement in London. You might say I was on the run from the same-old, same-old. There are some who will always outrun our predetermined destiny.

My 20s delivered a career in alternative medicine and acupuncture.  My 30s were devoted to growing a family and a business forged in the fires of sustainability in fashion in Brisbane. Natural fibres, zero waste is my battle cry

This current decade, the roaring forties… has shown me that the previous two were merely preparation for this one. Bigger, better, stronger rings true. Nine years ago I realised I needed a better understanding of the digital world to make it meaningful. One Bachelor of Internet Communications degree [from Curtin Uni] later and I’ve continued learning and growing and building business. I now use Analytics and data to help other BCorp and changemaker businesses grow sustainably and profitably.

I KNOW THAT CREATING MY OWN DESTINY IS AN ENDURANCE SPORT.

This I trust... We get to pick our own path and then we have to run like hell because the destiny we choose isn't going to build itself. We must get creative. We must find alternatives.

And the coolest thing? 

I've learned that we have to tilt our circumstances and our choices to see them in their true light. It’s possible to turn any challenge on it’s head and re-imagine a new way of living, of business, of upcycling. 

That's what I do for people and their businesses. So they too can endure. 

Endurance athletes like me, we devote our whole lives to the path.

We keep going.

For me, this endurance race has always been about exploring what’s outside the box. What’s different? What’s possible? What’s not normal? I’ve lived organically since 23. I’m a maker and a mender with a wardrobe overflowing with pre-loved and re-loved pieces of art. They’re sustainably acquired. Natural-fibers light a fire in my belly and warm my visions of the future for my family.

Now residing just a stone’s throw from the tropical paradise called Cairns, I’m getting ready to ramp up my next sustainable adventure — developing low impact housing and regenerative farming.

On another note (and this is important):

My gift is that I “see” what’s hiding within something or someone. I notice the story and the meaning of them. I hear what they’re supposed to be doing and saying and I show them how to connect to it. I’m in love with stories buried within the people, the fashion, the land… the earth. 

When you’re wearing your uniqueness proudly on the outside like I am? Well, you’ll always go looking for it in others.

And I’m always ready to lace up and run.

So a final question: Are you ready? Let’s go.

Sustainable everything is my jam. Recycling fashion is my passion. And a sharp eye, a cool head for Google data and a Brother sewing machine are just some of my weapons of choice. 

I took off at 20 from Innisfail North Queensland to find my place in a world of chaos, nightclubs and excitement in London. You might say I was on the run from the same-old, same-old. There are some who will always outrun our predetermined destiny.

My 20s delivered a career in alternative medicine and acupuncture.  My 30s were devoted to growing a family and a business forged in the fires of sustainability in fashion in Brisbane. Natural fibres, zero waste is my battle cry

This current decade, the roaring forties… has shown me that the previous two were merely preparation for this one. Bigger, better, stronger rings true. Nine years ago I realised I needed a better understanding of the digital world to make it meaningful. One Bachelor of Internet Communications degree [from Curtin Uni] later and I’ve continued learning and growing and building business. I now use Analytics and data to help other BCorp and changemaker businesses grow sustainably and profitably.

I KNOW THAT CREATING MY OWN DESTINY IS AN ENDURANCE SPORT.

This I trust... We get to pick our own path and then we have to run like hell because the destiny we choose isn't going to build itself. We must get creative. We must find alternatives.

And the coolest thing? 

I've learned that we have to tilt our circumstances and our choices to see them in their true light. It’s possible to turn any challenge on it’s head and re-imagine a new way of living, of business, of upcycling. 

That's what I do for people and their businesses. So they too can endure. 

Endurance athletes like me, we devote our whole lives to the path.

We keep going.

For me, this endurance race has always been about exploring what’s outside the box. What’s different? What’s possible? What’s not normal? I’ve lived organically since 23. I’m a maker and a mender with a wardrobe overflowing with pre-loved and re-loved pieces of art. They’re sustainably acquired. Natural-fibers light a fire in my belly and warm my visions of the future for my family.

Now residing just a stone’s throw from the tropical paradise called Cairns, I’m getting ready to ramp up my next sustainable adventure — developing low impact housing and regenerative farming.

On another note (and this is important):

My gift is that I “see” what’s hiding within something or someone. I notice the story and the meaning of them. I hear what they’re supposed to be doing and saying and I show them how to connect to it. I’m in love with stories buried within the people, the fashion, the land… the earth. 

When you’re wearing your uniqueness proudly on the outside like I am? Well, you’ll always go looking for it in others.

And I’m always ready to lace up and run.

So a final question: Are you ready? Let’s go.